Marketing 4.0 Book by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing 4.0: Moving from Traditional to Digital by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler focuses on the shift from traditional to digital marketing in an increasingly connected world. The book highlights how businesses must adapt to new consumer behaviors driven by digital technologies and the rise of social media. It emphasizes the importance of blending online and offline marketing strategies, creating personalized experiences, and engaging customers through digital touchpoints while maintaining brand trust and loyalty. The authors also explore the role of collaboration, content, and community in driving brand success in the digital age.

✅ Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language – English

✅ Dimensions – 5.5 x 8.26 inches