Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery

Data-Driven Marketing by Mark Jeffery provides a framework for using data and analytics to improve marketing effectiveness. The book introduces 15 key metrics that every marketer should understand to measure performance, optimize strategies, and drive business growth. With real-world examples and insights, it emphasizes the importance of ROI-based decision-making in modern marketing.

✅ Premium Off-White Cream Pages

✅ Stitched Binding

✅ Matte Cover

✅ Local Premium Copy

✅ Language – English

✅ Dimensions – 5.5 x 8.26 inches