Blue Ocean Strategy by W. Chan Kim

This worldwide bestselling book challenges everything you thought you knew about the essential requirements for success in your business. Updated with new content, The Blue Ocean Strategy argues that fierce competition is reduced to a bloody ocean of rivals fighting for ever-shrinking profits. Based on a study of 150 strategies (covering more than 100 years across 30 business sectors), the authors show that lasting success originates not in battles with competitors but in the creation of new “blue oceans.” untapped market spaces that are ripe for growth

✅ premium off-white cream pages

✅ Stitched binding

✅ Matte cover

✅ local premium copy

✅ Language – English

✅ Dimensions – 5.5 x 8.26 inches